Кейсы по теме iGaming

Getting seen in the app stores was only part of Brighty’s growth challenge. ASO also made the app more compelling to people browsing the results, turning that exposure into interest and helping expand its user base across Europe.

For an affiliate business, a visit is the start of the commercial journey. In Japan, we focused on attracting relevant audiences and understanding what kept them browsing or made them leave. These insights shaped our SEO priorities, while gaps in competitors’ keyword coverage revealed new opportunities to reach customers.

Greater visibility on Google put the operator in front of more players, while visitors explored three times as many pages per visit. We expanded keyword coverage, adapted the SEO strategy to competitor activity and maintained the technical health of key landing pages.